The new year is almost here, and digital marketing is more advanced and innovative than ever before. It is very likely that the strategies you used last year won’t be effective in 2019. But the good news is — I have been following the new digital marketing trends and strategies, to predict what trends you need to watch out for 2019.
So here are the 7 Digital Marketing trends you need to pay attention.
- Full Stack Marketing
The first thing you need to know is digital marketing is moving to a full stack marketing approach.
A few years ago, you could rely on only one or two channels such as Google and Facebook Ads.
But that’s not the case anymore.
Now the need is for a full stack marketing approach. You can use these marketing channels for an effective digital marketing strategy:
- Google Ads/Pay Per Click
- Social Media
- Display Ads
The more channels you use, the better off you’re going to be successful. If you don’t use all of them, you just won’t do well in 2019.
- Voice Search
You may not like this but we’re moving towards voice search. In fact, According to Comscore, almost half the searches on Google will be through voice search in 2020.
So, if you want your business to prosper and thrive, make sure to leverage voice search.
Here’s how you can do it.
If your site is not HTTPS, make it HTTPS. Secondly, your website must load fast. These two steps are necessary to optimize for voice search.
Moreover, people type longer-term phrases, so your answers need to be short and precise. It is better if your answer is one sentence long rather than one paragraph long.
- Conversion Optimization
Advertising is expensive and with time it’s only going to get more expensive. To stay ahead of the competition, you need to focus on conversion optimization.
The more you optimize your landing page, the better your conversions would be.
Use marketing tools which enable you to do A/B test, so you can increase your conversions from the traffic you’re getting.
If you choose to ignore this, you’ll lag behind your competitors because they will spend more money than you and you’d get crushed.
- Marketing Funnels
In 2019, marketing funnels are going to carry more significance. In the start, marketing funnels were easy. People used to just optimize their campaigns for a keyword with purchase intent, and people would convert right then, or they wouldn’t
However, things are getting complex in 2019.
You need to keep a full track of your marketing funnel and look for ways to improve it. Whether your company is providing a product or a service, tracking everything from visitors all the way to conversion will help make your marketing funnel more effective.
- Content Marketing
Blogging has become so popular that everyone is doing it. It has become quite difficult and tough to beat the top articles through content marketing.
Hence, you need to create amazing content to do well. If your content doesn’t stand out, you won’t get any links or shares.
- Video Content
In today’s fast-paced digital world, people are more inclined to watch videos compared to reading long articles. And it makes sense — a video is more engaging.
In addition, videos are more personal and search-friendly.
By 2021, 82% of internet traffic will be through video according to Cisco. Hence, your focus must be on making engaging video content.
Be it Facebook, Instagram or YouTube, you need to include video content.
According to 2017 Edison Research Podcast Consumer Study, 45% of people who listen to podcasts have an annual household income of at least $75,000.
This means podcast listeners are better buyers than other marketing channels in the digital world.
Therefore, you need to create a podcast. People who don’t have time to read articles can listen to podcasts on the go.
This makes the podcast a great marketing tool.